Marketing With a Blended Marketing Strategy For Maximum Visibility

Promoting when all is said in done is a huge and complex mammoth which requires learning and push to genuinely ace and use it to its maximum capacity to develop your image, not to mention your business. Any great web showcasing technique can successfully enable you to fabricate your business on the web. Be that as it may, the same number of web business people hope to extend their online nearness and develop their organizations further, I locate that a significant number of them neglect to make a total advertising and business advancement technique, centering the lion’s share of their endeavors on the web. Unfortunately, this is a HUGE error on their part.

Through the span of my profession as a business visionary, entrepreneur and website specialist, I’ve directed business with numerous people and organizations all needing to expand their range, build up a more grounded mark mindfulness and manufacture a solid web nearness. However through every one of their inquiries, two normal feelings of trepidation ceaselessly rang through amid my discourses with a significant number of them. They either dreaded going up against a noteworthy web crusade or they felt that web promoting would supplant their proven conventional showcasing strategies. Both these feelings of dread have their underlying foundations in the way that by far most of them essentially did not have the best possible information important to see that both a web promoting and customary showcasing methodology should compliment each other giving equal help of their different qualities. I get a kick out of the chance to allude to this more total photo of a showcasing methodology as “mixed advertising”.

Why Do I Need to Do Marketing

On the off chance that you intend to produce any sort of wage online you have to pick up an understanding that your blog or site is essentially and expansion of your actual business. You should build up your plan of action first before you can legitimately recognize how to apply your blog/site as a helpful instrument in your general advertising and business improvement methodology. Any fruitful business has an advertising system to develop their business. You can’t just set up a blog or site and anticipate that the business will come surging in. You should have a procedure set up to help acquire the intrigued purchasers you want.

Pick up a Little Perspective

As an effective web business visionary and web advertising master myself, I’ve been utilizing a mixed showcasing procedure for well finished 10 years to augment my achieve, increment my presentation and better market to my intended interest group to develop my online business. I’d get a kick out of the chance to impart to you how a mixed advertising procedure can profit you and furnish you with a few strategies I utilize while developing your mixed showcasing plan.

To enable you to pick up a superior point of view on the idea of mixed promoting I recommend you have a speedy read of Rena Bernstein’s post over at Social Media Today entitled “Coordinating Social Media with Traditional Advertising to Gain Higher Returns”. It is an incredible perused and gives important knowledge into the advantages and in addition cases on how compelling it can be if done effectively.

What is Blended Marketing

Mixed advertising is basically a blend of both web showcasing and customary disconnected promoting techniques to make a more total, general showcasing and business advancement procedure. Numerous organizations neglect to incorporate both web showcasing and conventional promoting systems together. By exploiting the qualities of both a web promoting and conventional advertising system, you will better position yourself and additionally your business for more prominent achievement.

The possibility of a mixed showcasing technique is to make a total promoting procedure which exploits the different qualities of both a web advertising methodology and a conventional promoting system where you work to expand your web crawler rankings and web introduction, while in the meantime expanding your compass and presentation disconnected also.

Diverse parts of a mixed advertising technique can be for instance, using an email showcasing effort in conjunction with a standard mail battle to give a particular advancement to a select gathering of beneficiaries. Some email showcasing frameworks give an administration where they will likewise send a post office based mail piece to your email list gave you have addresses to every beneficiary in your rundown. This is only an abnormal state case of how a mixed advertising methodology can function to guarantee more extensive reach from various fronts.

Advantages Of Outsourcing Infrastructure Management Services

Managing vital operational components, such as policies, processes, equipment, data, human resources, and external contacts, for a far-reaching effectiveness of an organization’s information technology essentially constitutes infrastructure management services. Effective infrastructure management primarily ensures conformance to standards and interoperability between an organization’s internal and external entities, while enhancing the flow of information throughout the organization. It seeks to promote adaptability necessary for a changeable environment and maintain effective change management policies and practices.

In-house infrastructure management is a complex, resource intensive and expensive proposition. Moreover it hurts core business of enterprises by taking their focus off the core businesses. According to a leading research & analyst firm, investments in infrastructure management constitute one of the single largest expenses for an organization.

A growth in infrastructure scaling does not necessarily have to mean a growth in expenses. The 21st century has brought with it a smart way of business operations – outsourcing. Outsourcing, infrastructure management offers enterprise customers higher reliability, reduced risk, and lower IT costs through one-stop management for the entire IT infrastructure.

Advantages of outsourcing infrastructure management services:

• Reduces total cost of IT operations.

• Restores focus of enterprises limited IT resources for core business activities.

• Rationalizes IT staffing and training costs.

• Optimizes IT asset utilization.

• Facilitates service delivery.

• Improves uptime and system availability.

In a world where the budgets are always shrinking and expectations always rising a world class service partner with exceptional talent is required.

CSS provides a complete portfolio of infrastructure management solutions and services for geographically distributed network resources, 24×7. Our infrastructure management solutions are based on an architecture that is open and scalable thus enabling easy integration of vendor or customer-supplied tools. CSS infrastructure management solutions for a broad spectrum of servers, storage, networks, security, databases, desktops, and applications

CSS infrastructure management solution goes beyond 24×7 monitoring to include proactive problem identification and resolution, thereby reducing costs and improving service levels. Built-in root because analysis aids in easy identification of potential problems and automatically fix them before they affect performance. By automating corrective actions, IT organizations decrease problem resolution time and improve system availability and reduce downtime.

Successful Brand Marketing Strategies For Online Marketers

What are mark advertising systems and in what manner can using brand promoting procedures help an online business? Much the same as a blocks and mortar business, an online business likewise needs to propose a positive picture to the client. Regardless of what many individuals think, marking is considerably more than making an organization logo and utilizing a particular shading plan. Brand advertising systems ought to likewise incorporate the reason, center and picture of the business. How about we talk about a portion of the advantages as to mark promoting systems.

Advantages of Branding:

Having your own image causes individuals to recollect your organization instead of organizations utilizing a typical name. Brand advertising procedures are tied in with helping the objective market to recognize your organization center and reason. Shoppers will probably swing to your business when they know about what you do and what really matters to you.

Brand showcasing techniques additionally will help you to end up plainly very much perceived. Individuals who may not yet have worked with you should in any case have the capacity to perceive your identity and what you do. In the event that they see your ads on the web, get your bulletin, get customary mailings from your organization by email, and so on then you’ve set up a brand personality. At the point when the tine arrives that they require your item or administration then your organization will be the principal that they consider.

Utilizing brand advertising techniques will help get and hold client loyalties. People bond intimately with mark characters. The clever buyer needs a quality item or administration from an organization they know they can trust. In conveying incredible brand character individuals have a tendency to recollect you and your organization. Frequently they’ll allude family, companions and partners to you in light of their level of fulfillment.

Purchasers will pay for picture, it’s that straightforward. Society is exceptionally “mark mindful.” Commonly individuals relate certain brand names with prevalence and just pick over buy certain brands consequently. Brand showcasing methodologies can remunerate a business well when done carefully. At the point when a purchaser just needs one certain brand of an item or administration, they will pay any cost to get it. Setting up an awesome brand utilizing brand showcasing procedures will give your organization an unrivaled brand picture and make the purchaser disregard the opposition.

Brand Marketing Strategies Initial Steps Of Branding Yourself

It merits rehashing that marking is considerably more than a logo and shading plan or an appealing maxim. When utilizing brand showcasing systems there are some underlying strides that ought to be taken after to make an effective brand picture.

Step 1: Brand Marketing Strategies Focus On the Competition

A key factor in making a fruitful brand picture for the system advertiser is to separate yourself from the opposition. It’s imperitive to discover how the purchaser sees the opposition and to perceive how the contender separates themselves from others. Recognizing the contenders shortcomings and qualities is likewise critical. At the point when the opposition’s shortcomings are found out it’s considerably less demanding to gain from their shortcomings and can be an advantage in depicting your business in a more positive way.

Step 2: Brand Marketing Strategies Recognize Your Strengths

Once the opposition’s shortcomings are known the concentration should move to characterizing your own organization’s qualities. Running an objective market investigation can be most profitable when what is discovered from it is utilized. The value of this apparatus will be acknowledged by affirming that your organization qualities are really vital to your objective market. In knowing your organization qualities and what qualities are essential to your clients, you now can showcase these effectively to people in general including them in your marking effort. Marking promoting techniques must be actualized appropriately to work.

Step 3: Brand Marketing Strategies Be acquainted with Your Customer

Getting acquainted with the shopper is another key marking promoting system not to be overlooked. Get some answers concerning their purchasing practices, how oftentimes do they purchase? Are their buys a chosen few or a more extensive cluster of administrations and items. Soliciting these sorts from inquiries can better market to the buyer. Additionally discovering your objective client’s needs, way of life, states of mind and attitudes. In finding and working with these identity qualities another vital component to promoting achievement has been found.

Step 4: Brand Marketing Strategies Be Your Brand

Be your image, experience your image by verifying that your organization genuinely communicates the brand personality you’ve built up. At the end of the day in the event that you’ve built up snappy reaction time to client asks as one of your image advertising procedures, at that point you should give reaction time to your clients. Each individual from the organization should experience your image and be your image for your image promoting methodologies to be helpful.

The most effective method to Make Sales With Branding

After the brand advertising procedures are set up then what? When thinking about the McDonald’s image what rings a bell? Do the brilliant curves strike a chord or Ronald McDonald? So also it is vital to pick a specialty on the web and brand our business appropriately. Get perceived for doing great in I region before proceeding onward to another. Here’re a portion of the things expected to offer online with marking after the brand advertising systems have been executed.

IT Risk Management

Application Security risk assessment and risk management are vital tasks for IT managers. Corporations face increased levels of Application Security risk from hackers and cyber crooks seeking intellectual property and customer information. A comprehensive application security risk assessment is a modern day corporate necessity.

Application security risk management provides the optimal protection within the constraints of budget, law, ethics, and safety. Performing an overall Application Security risk assessment enables organizations to make wise decisions.

Web Servers – Application Security
Web Servers are One of the most critical sources of Application Security risk to organizations. Performing an application security assessment and implementing security risk management is critical. Here are core points that pose a major security risk to Application Security:

Default configuration – Application Security
Web server default configurations that may not be secure leave unnecessary samples, templates, administrative tools, etc. open to attacks. Poor application security risk management leaves security breaches for hackers to take complete control over the Web server.

Databases – Application Security
Web sites and applications must be interactive to be useful and there lies the risk… Web applications without sufficient application security allow hackers to attack their databases. Invalid input scripts leads to many of the worst database attacks. Comprehensive risk assessment may reveal steps to ensure application security.

Encryption – Application Security
Encryption reduces application security risks and losses when Web servers are breached. Even though a company’s Intranet server has greater vulnerability to attacks, encryption creates a lower relative risk.

Web Servers – Application Security
Web Servers are the most critical sources of Application Security risk for most companies. Performing application security assessment regularly and implementing security risk management reduces security risk for overall application security.

Databases – Application Security
Web sites and applications must be interactive to be useful and there lies the risk… Web applications that do not perform sufficient application security validation allow hackers to attack its databases. Invalid input leads to many of the most popular attacks. Comprehensive risk assessment may reveal steps to ensure application security.

Default configuration – Application Security
Web servers default configurations often leave unsecured important information, templates and administrative tools open to attacks. Inappropriate application security risk enables hackers to gain control over the Web server and your company’s Application Security. The bright side is there are powerful application security solutions to combat them.

Article Writing For Content Management Systems

As the ecommerce world wakes up to the importance of content management systems, the programmers are building easier to use, and more powerful CMSs to handle the demand. Some of the most powerful are free, like Drupal.

Free content management systems do work well, but free doesn’t mean easy. A good programmer can build a content management system for under $2 000.00. Once built, the CMS is placed in the hands of the business owner, and this is where the problems start.


The title is the most important part of the article. It needs to contain the meta keyword phrase, but also tell the user what they will read about. Generic titles fail in several ways. First, they do not attract readers. Second, they are overlooked by search engine robots. Third, they do not increase the page’s rank. Fourth, they rarely match the meta information.

Cute titles may catch the reader’s attention, but they do not attract search engines who look for the < title > code and uses the information to categorize the content and retrieve it when a visitor does a search.

X-plosive Method to Xpand Sales

The above title has several problems. The cute title may be eye catching, but it is difficult to read. Also, it means nothing to search engines who will categorize the article using the words ‘method’ and ‘sales.’

The above example does not really tell readers what they will learn, or how to solve their problems. This forces people to read the article to find out what it is about, very few people do this, most click away.

A better title might be: Five Strategies to Increase Sales

This uses words ‘real’ people may use to learn how to increase their sales. The search engine will now use the words ‘five,’ ‘strategies,’ ‘increase,’ ‘sales.’

Meta Information

All content management systems have a section on every page for meta tag information. This usually includes a description, short description, keywords, and copyright. Many CMS managers use the first, introduction – summary – paragraph as the description. The one line description is a keyword heavy explanation of the article, including any problems it may solve for the reader.

Look at the two article examples given above. It will be difficult to convince search engines that the article is about more than ‘method’ and ‘sales.’ However, duplicating the four keywords in the title in all three sections of the meta content (as well as the article content) will tell the search engines that the article really does discuss Five Strategies to Increase Sales.


The #1 overlooked SEO tool is heading titles. Most webmasters do not understand how important a heading title is. First, search engines consider them more important than meta information. An article that discusses Five Strategies to Increase Sales, with four heading titles: Strategy #1 – Sales Communication Basics; Strategy #2 – Increase Exposure; Strategy #3 – Five Step System to Sales Success; Strategy #5 – Increase Profits through Sale’s Aids.

This article now has six titles, each given importance based on their HTML code: , , , , etc.

In many cases inexperienced webmasters will not use heading titles because they do not like the size difference. Size does not matter. Search engines do not care about font size. Change the font size to match the rest of the article, just leave the heading title there.

Heading titles also break up the article making it ‘skimmable.’ It is common knowledge among SEO experts that articles which can be easily skimmed keep people on the page a little longer, and keep the page’s visitor reading down the page – increasing the chances of attracting them and making a sale.

Against All Odds -Tips On How To Protect Your Assets

With so many bad things happening in our society today, it is important to obtain safety measure needed to protect our lives, our business, or simply the things we own. That is why a lot of people are finding asset protection as vital in one’s economic growth and stability.

– Asset protection shields your assets
– Protect your possessions against credit claims
– Easily dismiss complaints
– Crucial in company security

1. A Good Investment

For example, when an individual opt to buy some insurance for his or her car or house that is already one good illustration of asset protection. In this case, finding some means to protect your property because you value most the things that you own and the money, time, effort, and hardships that you have employed just to acquire the items is decent and practical. Hence, people who insist that getting asset protection is an immoral thing does not know anything about asset protection in one way or another. Nevertheless, for people who deem it more necessary than just buying some properties without insurance, there are some tips that you may find useful when getting asset protection.

2. Consider the different types of asset protection

Basically, there are three categories of asset protection: wealth-segregation asset protection, insurance-type, and the liability-limitation asset protection. Each category has its own function and description.

3. When using wealth-segregation asset protection

Today, there are many ways and laws made to segregate one’s wealth through asset protection method. In this method, you get to protect your assets that your creditors are aiming to get or your complainants who wish to obtain your assets. Good examples of asset protection are those that are stated in bankruptcy law. By filing bankruptcy, you get to protect your assets from imminent claims of your creditors. With bankruptcy proceedings, the court will usually issue a written order curbing your creditors from any claims against you or from continuous harassments. It is, however, still important to carefully consider such options before jumping into conclusions. Asset protection methods such as bankruptcy cases may have adverse effects on your credit history and may do more harm than good. So, when trying to utilize wealth-segregation type of asset protection, it is best to choose those that can safely shield your properties from any imminent danger without having to employ additional risk.

4. Insurance protection

This is one of the most common and well-known type of asset protection. Here, you pay certain amount of money in exchange of insurance policy that you will use in case something gets out of hand like accidents. The insurance company will be the one who will cover the cost of expenses incurred therein. In this way, you get to protect your asset against any claims of your complainants in lieu of the incident that had happened. When choosing insurance-type of asset protection, it is best to always shop around before deciding to get one. Keep in mind that not all asset protections are made equal and may vary from one company to another. That is why, it really pays to shop around and compare prices first so that you will get to choose the best asset protection for your property.

5. If you want the liability-limitation asset protection…

This type of asset protection entails the coverage for the assets incurred or invested by the company. This means that when things get out of hand, the company is bound to lose only the things that were invested by the company. It will not include the owner’s personal properties and other assets outside the company’s jurisdiction. Whereas, if a company does not have any asset protection, chances are, the owner will lose not only the things he or she had invested but all the other things outside the company as well, including cars and everything. Whatever protection it can give you, it is best to consider the rates and charges that it will cost you. There are instances that this type of asset protection usually charges big especially when the people behind the company who provides these asset protections know that they are dealing with a big business.

Aligning Corporate Teams

Picture yourself entering a corporate meeting, team meeting, or business meeting. There you are sitting in the room, while someone in the “expert” or “boss” chair speaks to you or at you. There you are, not aligned with that person’s mission or vision. There you are, feeling apart from the process. There you are, lacking energy and the desire for being there. There you are, hearing what is going wrong and what you or your team or department needs to change or improve. How are you feeling?

Are you feeling a great connection to the meeting? Are you feeling enthusiastic about being in attendance at the meeting? Are you fully present at the meeting? Are you deeply tuned in and listening with your heart and your head? Are you inspired to co-create, participate, and contribute? Or, are you ready to fall asleep, or count the minutes of what you feel is wasted time?

My experience in my two plus decades of being in business and in coaching business clients around the world is that the system of meetings, clearly, must change. Most meetings don’t include participant involvement and actually serve to tune people out rather than tune them in, and as a result, the intention of the meeting falls short of its purpose. In other words, they really can be a waste of precious company time.

The process of Meeting Alignment, that we’ve been teaching companies around the world, has allowed them to use a systematic process that engages people in meetings and creates a desire for them to contribute and fully participate in these business meetings.

The Meeting Alignment Process and the results it creates include:

A desire to co-create: The purpose of a meeting isn’t to get across “your” agenda; it shifts to sharing your thoughts and hearing fully the thoughts and ideas of others to co-create the meeting purpose and actions.

Deep tuning in: Most meetings involve people talking and listening to themselves. The Meeting Alignment Process teaches people to fully listen with their hearts and to listen beyond the words to what is not said, to emotions, and to fully hear others.

The Meeting Alignment Process teaches techniques of being non-judgmental, so that people can fully hear and support each other and let new ideas IN vs. rule out and defend against why things won’t work. It produces a safe environment in which people feel encouraged to participate.

Non-attachment: Many people think meetings are about a specific outcome occurring – the meeting holder’s outcome… that’s a surefire way to alienate people and result in them NOT wanting to support you. The Meeting Alignment Process allows for each person to give up “their” outcome and allows the meeting and solutions to unfold for the good of the entire group.

What’s wrong: Most meetings focus on problems, fixing problems, or informing people of change. The meeting needs to come from a place of asking what IS working and involve what IS the right type questions. These questions form the basis of creating a positive energy flow and opening up creativity. It’s the basic principle of encouraging a sense of positivity rather than negativity.

Framework of questions: Questions in this process focus on what is working, why it works, what would be the perfect ideal vision, and what isn’t quite right yet, and then, coming up with resources and inspired actions to create the outcome of the meeting.

Feel good! When people attend a meeting where EVERY idea is praised and contributions rewarded and people thanked and really appreciated for their contributions, this raises self-esteem, confidence, and morale. People want to participate in meetings that make them feel good, not only about the company they work for, but about themselves and their role in it.

This process is effective in all companies and will work with all size groups. It requires a shift in the employer and leaders’ thinking, from managing and bossing and telling to coaching and co-creating and sharing. The effect is profound. People treated with value and respect, rise up to challenges. They are more excited to solve problems, participate in the mission and vision of the company, and create more productivity. They feel that the company’s success is their success. It motivates them to greater achievement.

Companies following a systematic process of creating a Meeting Alignment Process, take morale out of the toilet bowl fast. Their employees are happier, their retention rates rise, and the corporate culture shifts to one of enthusiasm.

A beneficial win-win situation is created and everybody gets to bask in success.

Anything But Team Building

Mention “team building” in almost any office or company and you will likely get long faces, groans, and maybe even some good old-fashioned heckling. People avoid voluntary team building seminars and classes like voting. You practically have to bribe them and close down the bars and liquor stores in order to get them to attend—much like voting! But, team building is an important tool that will help any organization remain competitive in this fiercely global marketplace.

One of the main forces driving the increasing need for team building exercises is the changing nature of the workforce itself. At an ever increasing rate, company resources are being allocated with scarce margin for error. Companies simply are not hiring or they are doing so only after the need is so acute that it can no longer be ignored. Even then, it can take weeks, even months, before the Human Resources department can add additional personnel and get them through the process.

The need for team building has become so severe because resources are so very scarce. Businesses had the luxury in years past to completely dedicate personnel to projects which arose throughout the year. In these razor thin times, the only option to contend with projects such as accounting changes, new product line launch, software upgrades and training—any issue that is out of the norm but significantly demands time and resources—is to create teams out of existing resources.

Team building is now a critical factor in Corporate America. Specialists from an assortment of departments from within the company are asked to dedicate a portion of their time to complete various projects throughout the year. The people chosen to form these teams depends upon the nature of the project itself. Different projects will demand different skills and personnel. People must constantly immerse themselves in these teams and bring their particular skill set and experience to the table and help solve the “big picture” issue.

Team building training is a crucial aspect in having the quality personnel in place when special projects arise throughout the year. It is impossible to just throw together various people with different skills and expect them to cooperate and come up with a solution to a problem. People have always required addition training to acquire additional skills. Team building training gives employees the tools they need to better work together in high stress, demanding projects and complete them in the time frames allotted.

Team building training needs to be continuous and updated and practiced regularly in order to keep people effective during projects. A training specialist or human resources professional should conduct all team building training as they have the skills and experience necessary to improve group productivity.

An Improved Membership Website With Management Subscription Software

In a membership website, it is important that you have a relationship with your members properly and connectedly. But everyone in the business knows how hard it is when maintaining the subscriptions made by tens of thousands of online people. You have to make sure their interests are not lost; otherwise you lose your potentials of earning traffic and income. That is the reason why most employ management membership software to make things easier in terms of maintaining contact and relationship with the members.

The management membership software will improve the way you handle all huge lot of online members. You have to ensure they are kept updated with the details they have subscribed from your organization. You also have to ensure your website will be alert when subscribers request for pertinent information. All these things, plus a lot other features, can be well provided by the right management membership software for your website.

How management membership software improves your website?

There are many reasons why management membership software will get your membership website much improved in terms of interaction with your members. All the features in the software are primarily the reason which keeps the membership website a success. From its capability to store tens of thousands of members’ data to sending default e-mails, all of these are taken cared of by the software, without you taking hands on it. You simply plug-in the software to website, and you let it do the works for you; and you can keep your focus on other aspects of the business.

The management membership software’s main goal is to track memberships of your organization/website. But it does more than that. It also acts as powerful database for your organization/website wherein all different types of information, which is critical to the operation of the business, is stored. It helps you take control of the website and let you organize the information in such a manner that it will let you run the business and the website without all the tedious, manual work.

All of the features are integrated in this one software. The following are the most typical information the software has for the database:

– Contact information (name, address, contact number, emails, occupation, references, website, and others)

– Membership types (the status of each member from the start of subscription, and upgrades as the membership progresses. The software allows you to preset the status level and let the system move each member automatically from one level to another)

– Dues payments (The system allows you to setup dues information, in which it will be sent to each member through email. A credit card is the most popular way of medium for the members to use in payments)

– Email (an integrated emailing system which allows you to set a default content email that can be sent to all members of the website)

– Protection of the data (a relational database with full backup so information of all members are secured)

– Help (a feature which is handy to all members since they can easily email their concerns and the system will automatically provide solutions)

These features are only some of the basics. An upgraded version of the software has wide spectrum of features, which are most beneficial for websites and organizations with large community. Whatever type of management membership software you hire, all programs are designed to improve your interaction and relationship with the members.

Property Managers Focus On Water Conversation Through Sub-metering

Water conservation is a growing trend among municipalities, townships and through-out the multi-family apartment industry. In a three year study by the “National Multiple Family Submetering and Allocation Billing Program”, the potential savings in the apartment sector from requiring residents to pay for their water consumption separately from their rent, found that billing residents for their water usage by direct metering could reduce annual water consumption by an average of 15 percent. This latest research supports the apartment industry’s known fact that people always place greater value on things that they pay for. Not only do residents use less water when they are paying for it, but it also makes them more aware of the importance of immediately reporting plumbing leaks. A balanced and well implemented utility billing program is one of those rare issues that water companies, regulators, water conservation groups, property management companies and apartment / condominium owners can all be united. American Accounting and Billing Service (AABS) a nationwide full-service utility billing company with the reputation for the lowest billing fees and highest-rated customer service department has compiled a few benefits of why apartment owners and property management companies should install automated meter reading (AMR) water metering systems.

Water sub-metering immediately increases property value and cash flow more than any other ancillary service or comparable capital investment.

A water submetering system provides for the fair allocation of the property’s water and sewer utility costs among its tenants (Allocation or Ratio Utility Billing do not always allocate fairly, according to the USEPA) so residents are happier. Tenants billed for actual water usage will be able to directly affect water consumption and utility costs by becoming more knowledgeable and responsible users.

Water submetering has been shown to decrease water consumption by as much as 8,000 gallons per unit per year according to the USEPA, when compared to non-metered properties thus conserving one of our nation’s most valuable resources.

Water and sewer rates and other utility rates are rising as much as 10% or more per year on average. Some areas of the country have seen water rates double in the last year. A water submetering project will protect the property owner from the rising water and sewer utility costs.

The property owner can increase the NOI immediately because payback is fast and monies formerly allocated for water and sewer utilities can be reallocated for maintenance and or renovation, a project which further increases property values.

These benefits are achieved without increasing the workload on the property’s staff and without the associated liability and costs of monthly visits by a utility meter reader.

Implementing a third party water sub metering billing program helps to conserve water and energy and protect the environment.

“There is no question that our business has grown steadily for the past five years because owners are now realizing that water and sewer costs can be avoided by putting in place a successful third party billing system” says Sam Kordares, AABS President. “We here at AABS are now expounding on the notion of water conservation through water submetering to include tapping into the municipality and township sector” Kordares says. Having everyone responsible for their own water usage is the first step to conserve one of earth’s most precious resources.